Welcome to Professional SEO, we are and Australian SEO, Inbound Marketing and Social Media company based in Sydney, Australia.
We deal with some of Australias most respected businesses, we deal with all ranges of clients from large e-commerce websites to local SME’s.
We pride our selves as been well known in the industry and are industry leaders on websites such as Search Engine Land and SEOmoz where we contriuble weekly at a global level.

If you are are looking to take your business to the next level, large scale site audits, if you are looking for consulting, large scale link building or if you are looking for advice on any level of internet marketing do not hesitate to email professional SEO right now at –

Inbound marketing is set to be one of the highest growth areas in online marketing in 2011 and beyond.

Well you may ask what is Inbound Marketing?
The following graph is a great representation of inbound marketing and the sections which represent Inbound Marketing -

Inbound Marketing SEO

1. Blogging for your company – blogs are highly important for any company online, it is your main voice and gives potential customers a look at what is going on in the business.
2. Online News PR – News syndication and monitoring is more and more important online.
3. SEO – The building block to marketing your website online, SEO involves online and off site optimization.
4. Email Marketing – Important to all companies, email lists can generate many leads.
5. Researching Online – Researching what customers are saying, keeping up to date with trends in your niche.
6. Info graphics – a great way to build links to your site, build viral content.
7. Social Networking – Important to any business, social networking is becoming more and more popular online.
8. Webinars – Important to teach your clients and share knowledge online via video.
9. Document Syndication online – Sharing documents such as brochures are great ways to build links.
10. Word of mouth/viral online – building viral/ word of mouth image around your website is key to online marketing.
11. Pod casting – Important to build brands via voice recordings.
12. Q+A online marketing – Important to build up your brands image online.
13. Type in Traffic – Typo domains and type in traffic are great sources of traffic.
14. Direct/Referring links and affiliates – Referring domains and affiliates provide a high wealth of traffic to websites.
15. Social Bookmarking online – A great way to drive traffic to your brands.
16. Forums – Many millions of users are on forums so target them the right way via reputation management on forums.
17. Online Video – A great way to promote your business via Vimeo and Youtube.
18. Content Syndication – Important to build your brands voice via the content you produce.

Welcome to SEO Professional Sydney. This is a blog run by a well known SEO professional from Sydney Australia. Having over 6 years experience in SEO for numerous global companies in Australia. He has worked for two of the largest global agencies in Sydney on a senior level. He also has experience in US markets working on large scale SEO campaigns in the highly competitive entertainment niches in the US (one of the highly competition niches in the world).

Having been a SEO professional does not limit himself to only knowing about SEO, having worked on Affiliate marketing campaigns for numerous clients, He has run large scale social media campaigns for large clients in Australia and also knows display advertising very well.

So if you are looking for an SEO professional that you can trust on a consulting basis talk today.

He can be found on several large scale websites as an Authority member, these sites include -

SEO MOZ – Blogger, Top 50 users world wide.
Search Engine Land – Numerous Blog Posts
Digital Point Forums – 2000+ Posts SEO authority.
Numerous Australian Forums for Webmasters (SEO Authority)

Many SEO’s argue about which sections of SEO are the most important, this is one of the best images to depict SEO
I have seen, the graph made by Rand Fiskin the CEO of one of the worlds most reputable SEO companies SEO MOZ,

He states the following sections are the most crucial for SEO including -

Social Media

* On Site User engagement features (is your site currently optimized on site for social media)
* Off site social media nad viral marketing efforts (do you have a social media campaign in place off site)

Link Building

One of the most crucial aspects of Professional SEO is link building and the strategy behind your link building

Two key areas to building links for Professional SEO are

* Manual requests for links, link creation in various forms (are you currently using a link building strategy?)
* Scalable content based link building strategies are you effectively leveraging your content to build links.

Keyword Research and Keyword targeting

*Keyword Brainstorming to find the most suitable keyword for your business.
*Term and phrase selection for your business
*On page SEO targeting using – Title tags, Meta tags, Url structure, Hierarchy tags, text format, 300+ keyword content usage per page and internal linking structure.

Accessible Quality of on site content

* Unique text content – Making sure your content on site is 100% unique using tools such as Copy Scape
* Google Bot accessibility – Can Google effectively access your website, is their no on page coding problems.
* URL structure – On page URL structure is it targeting keyword rich content.
* Internal link structure – Is your internal link structure set up effectively
* HTML and XML site maps – Do you have an effective HTML and XML site map in place on your website?
* Server response codes – Server GEO location, Site load speed, is your website hosted in australia? Is the load speed below 1 second?

Professional SEO Pyramid

Image by Rand from SEO MOZ

Domain Trust is a important ranking factor for SEO, If you have an aged domain or a domain which has been in the press & been linked to by authority websites Google will more then often trust these domains more so then new domains with no authority what so ever.

View the following image below from Google in regards to domain trust –

Is your business ready for Google Instant? Have you been advised to target long tail keywords by an SEO company?
Well it is time to update your SEO Strategy to cater for Google Instant with more emphasis now placed on head terms. SEO firms should be advising to target mid to high traffic terms. For the latest video on Google Instant direct from the USA we advise you view the following:

Professional SEO is a expert SEO company from Sydney australia, We have been involved with SEO for around 6 years and have worked on many different verticals including Banking, Lawyers, Teclo, Automotive, Non for profit + many more. If you want to talk to a Professional SEO Consultant today for a expert SEO consultancy session talk to us first.